WEBSITE DEVELOPMENT & SEO TRAINING

About Course

With the rapid shift of advertising strategy away from traditional media to online platforms, it is becoming increasingly important for marketers, entrepreneurs, graduates, web developers etc to be well-versed in digital marketing & analytics fundamentals.
This upper division course will provide a solid foundation in the key concepts for these exciting fields.

What Will You Learn?

  • Web designing using the most popular content management system (CMS)
  • Web analytics
  • Web speed optimizations
  • Search Engine Optimization (SEO).
  • How to successfully create and use the Google Search Console and Web Analytic tools.

Course Content

Module 1: Introduction to WordPress and Web Development

  • Lesson 1.1: What is WordPress?
  • Lesson 1.2: Setting Up Your WordPress Environment

Module 2: WordPress Basics

Module 3: Advanced WordPress Features

Module 4: Website Design and Optimization

Module 5: Introduction to SEO

Module 6: Advanced SEO Strategies

Module 7: Building and Launching a Website

Module 8: Capstone Project

Final capstone project combining website development and SEO optimization.

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