WEBSITE DEVELOPMENT & SEO TRAINING

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About Course

With the rapid shift of advertising strategy away from traditional media to online platforms, it is becoming increasingly important for marketers, entrepreneurs, graduates, web developers etc to be well-versed in digital marketing & analytics fundamentals.
This upper division course will provide a solid foundation in the key concepts for these exciting fields.

What Will You Learn?

  • Web designing using the most popular content management system (CMS)
  • Web analytics
  • Web speed optimizations
  • Search Engine Optimization (SEO).
  • How to successfully create and use the Google Search Console and Web Analytic tools.

Course Content

Introduction to Website Development

  • What, Why, How ???
    01:16
  • Understanding Websites
  • The Web
  • Understanding the Web and Browsers

Introduction to Hosting
Concept of hosting and how it works

Building Your Website with WordPress
What is WordPress? Steps to Building a WordPress Website:

Introduction to SEO (Search Engine Optimization)
What is SEO? Components of SEO Why SEO is Important

On-Page SEO Techniques
Optimizing Your Content Optimizing Images and Media Metadata Optimization

Off-Page SEO Techniques
Building Backlinks Methods to Build Backlinks Social Media Integration

Technical SEO
Website Speed and Performance Mobile Optimization Website Structure and Crawlability

Tracking and Analyzing Website Performance
Using Google Analytics Key Metrics to Monitor Using Google Search Console

Maintaining and Updating Your Website
Regular Updates Security Measures Backup Your Website

How to Get remote Web 3 jobs and Local job as a Developer
We will be delving into the strategies to use as a developer to get jobs online both local and international market

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Skill Mango

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